Target Market for CBD
Since industrial hemp became legal in 2018, the cannabis industry has remained the talk of the town. With its non-intoxicating derivatives becoming even more sought-after amongst the people, CBD products have led the way ahead. CBD is an acronym for cannabidiol, a completely natural substance derived from cannabis plants.
Cannabis is often looked down upon because of the high effect caused by yet another derivative of the plant, tetrahydrocannabinol(THC). However, cannabis oil is created to help individuals suffering from extreme pain or mental discomfort.
Furthermore, CBD is considered to be a constructive component used for the treatment of childhood epilepsy. It is also helpful in treating chronic pains, insomnia, inflammation, and many more types of diseases. All in all, CBD oil and ointments have made a significant place in the market with ever-increasing people rising their demands.
CBD Marketing and Its Aspects
With the growing need for CBD products, predominantly in the medical industry, CBD marketing has gained immense importance in recent times. To have an effective outreach for the derivatives including CBD oils, lotions, and creams— CBD sellers have implemented various marketing techniques and widened their horizons.
As per the stats, the CBD industry is expected to reach $16.32 billion in value by 2026. These studies also provide us with an idea for the coming times and justify the marketing tactics opted by these sellers. The increased marketing for CBD is also because of its medical significance. The benefits offered by the plant derivatives include:
- Relieves Anxiety – People have started to experience anxiety issues lately. CBD stands out to be a perfect solution for them while helping them to manage anxiety.
- Reduced Acne – CBD oil contributes to affecting your immune system’s receptors, resulting in reduced inflammation. This eventually leads to reduced acne formation in your body.
- Relieves Pain – Studies have shown that cannabis can sometimes contribute to relieving pain in your body. Also, by the effects CBD oil has on your brain receptors, you can manage pain easily.
Target Audience for CBD
Conducting different surveys, doing research, understanding system analytics are the only ways through which you can easily figure out your suitable customers. To understand your prospective leads, you must refer to the studies released.
CBD’s user analytics clearly show its increasing demand, but who exactly prefers using CBD?
Statistics show that US adults aged between 25 to 35 years are more likely to prefer CBD than any other age group. Moreover, through detailed studies, it has also emerged that men prefer CBD more than women. Another study suggested that women use CBD to deal with anxiety a lot more than men do.
People aged between 25 – 30 use 40% of CBD oil to relieve pain, 20% to ease anxiety, and 11% for insomnia. All these results propose that not all adults use CBD oil for the same purpose and that you make up a distinct type of target audience. Moreover, It has also been analyzed that younger people consider using CBD oil to manage anxiety issues, while the elderly choose to relieve chronic pains.
Visit here and kickstart your journey in CBD derivatives, today!